

With over 20 years of experience in Mobility, Telematics, SaaS and B2B technology, I help companies strengthen product leadership by aligning teams, refining strategy and driving execution across complex ecosystems. From start-up to scale-up, I guide organisations from concept to traction with clarity and impact.
Positioning, roadmap design, stakeholder alignment, and go-to-market execution
Competitive analysis, customer segmentation, trend insights, and product-market fit strategy
Partnership mapping, pitch refinement, operational planning, and investor narratives
Temporary leadership for product strategy, execution, and team alignment
Coaching for product leaders, team workshops, and thought leadership development
Evaluation and strategy for edge-native systems and hardware deployment
Innovation framing, patent positioning, and strategic differentiation
Sell-side preparation, product due diligence, strategic fit analysis, and post-merger integration
The DNA of a Product Manager explores one of the most multifaceted roles in modern organisations. Product management is an odd job, and that is exactly what gives it its strength. Drawing on fifteen years of building B2B software products, leading teams and navigating the realities of product work, Paul Verheijen reveals the structure behind the ambiguity.
At the heart of the book is a simple but powerful metaphor: the DNA of a Product Manager as a double helix. One strand represents the commercial dimension. The other represents the technical dimension. The traits that connect them define exceptional Product Managers: analytical, tenacious, curious and goal oriented.


Market Research:
European OEM Data Access & Aggregator Landscape